The New York Times, April 13, 2012; \"To Settle Lawsuit, Facebook Alters Policy

Question

The New York Times, April 13, 2012; "To Settle Lawsuit, Facebook Alters Policy for Its 'Like' Button," Somini Sengupta, The New York Times, June 21, 2012. CASE STUDY QUESTIONS 4-13 Perform an ethical analysis of Facebook. What 4-14 What is the relationship of privacy to 4-15 Describe the weaknesses of Facebook's privacy is the ethical dilemma presented by this case? Facebook's business model? policies and features. What management, organization, and technology factors have contributed to those weaknesses? 4-16 Will Facebook be able to have a successful business model without invading privacy? Explain your answer. Are there any measures Facebook could take to make this possible? as well as the following Assited- graded wrting questions:

Explanation / Answer

Perform an ethical analysis of Facebook, what is the ethical dilemma presented by this case?-

Facebook serve the connection between all people around the world and Facebook wants more money and have many users, Facebook has more user’s private data and more Facebook knows about you it makes facebook serve more relevant advertisement that they are giving users data to the company as their research for the advertisement. because the main revenue for facebook it’s from advertisement And Facebook servers would keep user information permanently whenever the user has deleted their account.

What is the relationship of privacy to facebook business model?

The relation between user’s privacy and Facebook business model is important because Advertising is the main revenue of Facebook. 70% of its five million users log in every day and they all between 18 and 24 that advertisers want to collaborate with Facebook to make profits for both.

Describe the weaknesses of Facebook’s

privacy policies and features. What have management, organization and technology factors contributed to those weaknesses? The weakness of Facebook's privacy issues was a lack of communication between Facebook and its users. Users were not aware that they were able to control what information was being shared with external parties. the introduction of the “news feed” was met with opposition from users because they felt it was too invasive. Instead of only sharing status updates the news feed shared additional information such as profile updates, adding new friends, and adding new applications. Incorrectly handling user information when deleting their accounts also caused a backlash for Facebook. Facebook servers would keep user information permanently, with the reasoning that it would be easier for the users to reactivate their accounts if they chose to.

Will Facebook be able to have a successful business model without invading privacy? Explain your answer. Are they any measure facebook could take to make this possible?

Yes, by making active changes to improve users’ privacy. So If Facebook continues to wish to use the information that people post on their accounts a clear distinction must be made to the users about what they are using the information for and what information they will be using in order to reduce the legal risks and solidify the legality of their advertising. Once the facebook management can do this then a broader, more organized and more successful advertising campaigns can be launched.

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