The sales plan is for an organisation called AD Enterprises which is into garmen
ID: 422323 • Letter: T
Question
The sales plan is for an organisation called AD Enterprises which is into garment manufacturing.The organisation is a startup with a work force of around 250 people of which around 50 persons are in staff and around 200 are workers. The organisation is located in a urban city which is a hub of manufacturing business for garments. There are skilled workers and the technology used by the company is being improved with increasing business. The machines and better technology makes it possible to customize designs. These garments are sold to multinational organisations which further sell them in retail outlets. With improved quality of garments, the goods are being exported to other countries offering new business avenues. Apart from garment manufacturing the organisation outsources various value additions like embroideries, handwork etc.
Section 4: Sales plan action plan
Create an action plan for your sales plan that details:
the approaches to be used to meet sales objectives
the most appropriate selling approach
human resource requirements
non-human resource requirements
budget allocations
the potential risks and the risk controls you will use
the advertising and promotional strategy to be used
the distribution channels to be used
Section 5: Support plan
Create a support plan for the implementation of the sales plan. Detail how you will:
meet staffing requirements
assess staff knowledge of product to be sold
train staff in the selling approach and product knowledge required
Section 6: Sales plan review
Discuss how you will review the effectiveness of the sales plan and make adjustments as required.
Explanation / Answer
1-Approaches to meet sales objectives:
-The business should try to invest time as much as they can. AD Exterprises is dependent on their clients or tyhe multinational coprporations for expansion of their business.
-They should try collaborating with some brands so that the way to expand sales will be widen.
-AD Enterprises should ask for referals, reviews from the customer and constructive feedbacks as well.
2-The most approach appropriate approach here is expanding sales via a networker. Networking may prove a big help for any sales firm. Through a network, the business can be expanded to different groups of people, other companies, co-workers, friends, etc. An organization can expand its business via word-of-mouth. It is one of the highly effective technique to attend various business meetings, parties, meeting new people and expalining your business to them.
3-Human Resources are a vital part of any organization. Company will need to set up job profiles first. Create a hierarchy of the organization. Devise a salary structure for each level. They should also set up a performance measurement technique. HR Resources should be trained at par because the rest of the company's population will depend on human resource professionals.
4-Apart from Human resouce team, labours and workers, lower, middle and high level management employees are required to form different teams.
5-Budget needs to be prepared before you start a business or expand your business. It will help to figure out, how much money we have and how much we need. This is also one way to minimize risk for your business. Company should keep an eye on the funds needs to expand the business, additional cost for operation and also an estimate of expected profits.
6-The potential risk here can be that the human resource professionals are not trained that much that they can explain the company policies to new hires. In this case, mitigating the risk needs to be followed. A mitigation strategy can be to provide proper training to the HRs in the company so that the impact of risk will be smaller.
7-Advertising plays an important role in expanding the business. There are many tools that can be used for advertising and promotions such as facebook, google adwords, take help of content marketing, etc. The company should also try to promote the products by reaching out to maximum customers.
8-The company should select a reliable distribution channel to promote its business and products, which will help the company to expand by getting connected to the end users of that product. It may be of two-types: Business-to-business and business-to-customer. In this case, AD enterprises is following business-to-business communication channel. They are distributing their products by indirect method to end-customers.
9- A Sales plan will include setting up sales targets for your business and also to identify the step that needs to be taken to meet the targets. It will include the sales strategies that needs to be formulated to achieve the target, methods to motivate the team to perform. HR people should determine the number of job positions that should be needed for business. According to the job positions, they must hire people who are suitable to the job role.
10-The employees should be properly trained on the products that are sold by te company. They should have ful knowledge of these products so that they can explain it to the end-customers and new hires proplerly.
11-The effectiveness of sales plan will be reviewed by following measures:
-Company should review the original sales objectives and goals. These should not be change during the implementation of goals and objectives. The company should make sure that the sales person does not shift his mindset from customer-driven policies to revenue-driven policies.
-Performance gaps needs to be identified. This is the most important thing to be reviewed as performance may degrade with the span of time. Company should organise personality development tranings time to time to maintain consistent performance.
-Company should also review the promotional strategies that were planned. The reputation of the company should not be spoiled because of the promotional errors or market complaints.
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