Adidas Turns to Cellular Network for Inventory Data industry, offering a large p

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Adidas Turns to Cellular Network for Inventory Data industry, offering a large portfolio of products in virtually every country in the world. Adidas Group brands include Adidas, quarters is in Herzogenaurach, Germany, with 170 subsidiaries located around the world. Adidas America is the U.S. division of the Adidas Group, employing around 2,000 people at its offices and distribution centres across the country. Recently, Adidas America discovered help its sales force become more productive Adidas sales representatives spend a lot of time travelling paying visits to customers that range from small private sporting shops to large franchises. One major inconvemience for the sales force and the customers it calls on ties in checking current inventory levels for order placement. For years, a salesperson sold out. Because Adidas inventory fluctuates frequently, this important information is needed to keep customers from being frustrated by back-ordered products. Having to phone for the customers who would have to wait while the salesperson talked on the phone. It also over-burdened the CSRs, whose main job wasn't inventory reporting but asssting customers solution. It set up a VPN to enable customer representatives to securely connect to the corporate data from their laptops and access the inventory data directly. However, what looks good on paper doesn't atways work well when implemented. Customer service employees were not comfortable visiting customers with their laptop computers, because they had to make the customer wait while they booted up and looked up informatiorn Instead, they would typically take the customer's order, then check inventory later, getting back to the customer if there were product shortages. This certainly wasn't the intended workflow and the solution ended up being as bad as the original problem. Adidas sales force automation manager Tim 0Otigmueller was trade show. He realized that the BlackBery smartphones the sales force used could do much more than deliver e-mail and make phone calls. He saw demonstrations of BlackBeny phones that an sophisticated business information systems. Otigmueller realized that the solution was in the salespeople's pockets all along. All that was required was for Adidas to invest in BlackBenys Nobile Data System and Enterprise Servec, and for the information system group to develop its own sales force and CRN applications Within two weeks and with an investment of less than tion system that now allows salespeople to quickly and effortlessly access inventory data without inconveniencing customers or CSR Now salespeople can provide customers with the information they

Explanation / Answer

Adidas plans to invest enormously in e-commerce and brand desirability trends through effective and efficient utilization of its marketing channels and having a consumer based focused approach. Thus Adidas plans to prioritize the growth of its consumer base by getting them involved through finely tuned sponsorship and collaboration efforts.

Adidas on their website share very common and controlled message to ensure consumers get the most attractive, convincing, appropriate and significant content which indeed can facilitate the company to reach the right consumers. Furthermore by processing consumers’ responses through a graph database facilitates the organization to consistently keep improving and update their website information thus ensuring to make it as relevant as possible.

Effective and efficient utilization of information indeed can facilitate an organization with true insights which in fact can help to improve the brand-customer relationship. Customer Relationship Management (CRM) application in Adidas facilitates sales people to effectually recognize and acknowledge key audiences, build effective engagement strategies, measurements and insights development which indeed can facilitate significant growth of customer relationship, loyalty and digital marketing initiatives.

Thus the most crucial and vital contribution of CRM is to facilitate by effectively and creatively utilizing the data to develop an enhanced correlation and commitment between Adidas and consumers. Thus business analyst is responsible to facilitate the organization with a data-driven insight which in fact can help to drive innovation and customer satisfaction.

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