Q1, The coordination of the five promotional mix activities over product life cy

Question

Q1, The coordination of the five promotional mix activities over product life cycles, product lines, and product mixes is called ________.

A) integrated marketing communications

B) sophisticated marketing

C) marketing coordination

D) marketing philosophy

Q2, Several major factors are changing the face of today’s marketing communications. These factors include ________.

A) changes in consumer consumption of information

B) fragmentation of consumer mass markets

C) advances in digital technology

D)All of the options are correct.

Q3, Building good relations with the company’s various publics by obtaining favorable publicity or building up a good corporate image is called ________.

A. digital marketing

B. advertising

C. Public relations

D. publicity

Q4, Content marketing is the creation and sharing of brand messages among consumers across ________.

A. paid, owned, earned, and shared channels

B. websites

C. billboards

D. mass media

Q5, Marketers have two general promotion mix strategies: ________ promotion, which directs marketing activities towards channel partners so that they can promote the product to final consumers, and ________ promotion, which directs marketing activities toward final consumers.

A. direct; indirect

B. push; pull

C. consumer; channel

D. partner; direct

Q6, Marketers use advertising, or paid attempts to persuade consumers, for three broad objectives: informative, persuasive, or reminders. Which of the following is NOT an example of persuasive advertising?

A. Maintaining customer relationships

B. Building brand preference

C. Creating customer engagement

D. Building brand community

Q7, Which of the following is NOT a potentially controversial legal or ethical issue that marketers may deal with in mobile and/or social marketing?

A. Sending unsolicited email

B. Choosing a brand representative not recognized by target customers

C. Not disclosing the use of consumer-provided personal information

D. Copyright infringement by consumers

Q8, ________ marketing features marketing messages, promotions, and other marketing content delivered on-the-go to consumers.

A. Direct

B. Mobile

C. Distant

D. Personal

Q9, In the global marketplace, marketers must understand the basics of the international trade system as well as differing ________.

A. economic, political, legal, and cultural environments

B. standards for products, marketing, and promotion

C. preferences for products and services

D. customer insights and promotions

Explanation / Answer

1 - Marketing co ordination

2 - All options are correct

3- Public Relations

4- Websites

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