Case 1 Bait and Switch A Furniture Store in Sharjah advertised a convertible sof

Question

Case 1 Bait and Switch A Furniture Store in Sharjah advertised a convertible sofa cum sleeper as "Big enough to sleep for two people, nice oak finish, wide choice of fabrics; AED. 555 only" This advertisement has created lots of interest among the residents. The customers responded from Dubai, Abu Dhabi, Al Ain and other cities. Ahmed, a customer is interested in the item that was advertised and goes to the store When he arrives at the store he is told that there are only a few left and that there wasn't one set up. The salesperson says that she does not know where the ones in the warehouse are and that it will take a while to locate them. The salesperson tries to interest Ahmed in some of the more expensive models in the showroom, but Ahmed is not interested. The customer insisted to see the product that was advertised. Finally, Ahmed is able to see the advertised product for AED. 555 only and was shocked. Even when opened out as a bed, is several inches narrower than a full-size mattress. In addition, the finish on the wood is poorly applied. Lastly, Ahmed is told that the only fabric colors are white, gray, and black, and that they are currently out of stock on the gray and white. The customer was totally unhappy and annoyed. Questions-CLO AR: . What is right and wrong in the above scenario? Has the store violated any trade and commerce regulations? Explain violations by the furniture store at 1.5 marks Sharjah. 2. Is it a fit case of Bait and Switch Scheme? If yes, explain how Ahmed can 1.5 marks take benefit out of the case 3. Compare and contrast laws of sale and consumer laws in the Middle East and 3 marks examine the risks in specific transactions.

Explanation / Answer

In this specific case, furniture store is misleading its customers by providing false advertisement. This type of approach reduces the ethical standards of the organisation as well as violates consumer Protection law of United Arab Emirate federal law 24.

Store is violating consumer rights by providing misleading information about the sofa sleeper.

Ahmed can take advantage of the situation by filing a case against the company regarding misleading advertisement and not provision of the products according to the advertised availability and options.

Middle East has relatively strict laws then the western countries. In this specific case licence of the company can be cancelled by authorities which is usually turns out to be a fine in western countries. This great difference in the specific countries regarding the customer protection law against misleading advertisement.

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