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In 2017, Eurofragrance, a Spanish company specialising in the design and product

ID: 423097 • Letter: I

Question

In 2017, Eurofragrance, a Spanish company specialising in the design and production of fragrances and flavours for the food, perfumery and personal hygiene industries, had already achieved success through market diversification. About 80 per cent of its annual production was for export outside Spain and 70 per cent to outside EU. But Eurofragrance was eyeing the fast growing Muslim market: 23 per cent of the world's population was Muslim and, at 3 per cent growth annually, Islam was the world's fastest growing religion. Combined with an increase in living standards in many Muslim countries and the growth of Muslim minority populations in Europe, the market for halal goods looked set to explode. After successfully exporting to north African Muslim countries such as Egypt, Eurofragrance's flavours division was now looking to expand into Indonesia and Malaysia Questioni 1. What does the challenge of PT Eurofragrance 2. What is Businesss focus for the next 3. How are a company create Value? 4. How will a compony Bo for competitive advantege. 5. How are Strategy Business and strategic partnership for expansion new market

Explanation / Answer

Business partnership also one good method for expand and increase business from both sides. By this the customers satisfaction also increase.

Example: A smart phone company can make business partnership with smart phone cover company. With respect to the shape of smart phone , the smart phone cover company will manufacture covers.

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