Q2, The coordination of the five promotional mix activities over product life cy
ID: 423950 • Letter: Q
Question
Q2, The coordination of the five promotional mix activities over product life cycles, product lines, and product mixes is called ________.
A) integrated marketing communications
B) sophisticated marketing
C) marketing philosophy
Q5, Content marketing is the creation and sharing of brand messages among consumers across ________.
A) paid, owned, earned, and shared channels
B) billboards
C) mass media
Q7, Marketers have two general promotion mix strategies: ________ promotion, which directs marketing activities towards channel partners so that they can promote the product to final consumers, and ________ promotion, which directs marketing activities toward final consumers.
A) direct; indirect
B) push; pull
C) consumer; channel
Q8, Marketers use advertising, or paid attempts to persuade consumers, for three broad objectives: informative, persuasive, or reminders. Which of the following is NOT an example of persuasive advertising?
A) Maintaining customer relationships
B) Building brand preference
C) Creating customer engagement
Q11, Which of the following is NOT a potentially controversial legal or ethical issue that marketers may deal with in mobile and/or social marketing?
A) Sending unsolicited email
B) Choosing a brand representative not recognized by target customers
C) Copyright infringement by consumers
Q12, ________ marketing features marketing messages, promotions, and other marketing content delivered on-the-go to consumers.
A) Mobile
B) Distant
C) Personal
Q20, Marketers have found that sense-of-mission marketing efforts that help define “mission” in broad social terms rather than strictly product-based terms can serve both long- and short-term interests. One phrase that encompasses this philosophy for companies like Ben & Jerry’s, Timberland, and The Body Shop is ________.
A) The IKEA way
B) Double bottom-line value
C) Salutary products
Explanation / Answer
2. (A) Integrated Marketing Communication.......IMC is basically integrating all forms of communication to have a coordinated effort
5. (A) paid, owned, earned, and shared channels
7. (B) Push, Pull
11. (B) Choosing a brand representative not recognized by target customers?
12 (A) Mobile Marketing
20 (A) The IKEA way
8. (B) Building brand preference
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