https://canvas.pasadena.edu/courses/1083403/quizzes/1556890/take D | Question 23

Question

https://canvas.pasadena.edu/courses/1083403/quizzes/1556890/take D | Question 23 5 pts The Pasadena Department of Travel and Tourism promotes tourism in the state by sending travel agents and bus tour companies information about the state's many attractions. The hope is that by stimulating interest in tour and travel agents, they will in turn encourage their customers to visit Pasadena. This example represents a.promotional strategy O push O pull O sampling O product placement DQuestion 24 5 pts Go uses its website to target car parts stores and car owners and tell them of the benefits of using their long-lasting spark plugs. CarGo apparently uses the Internet: O for its push strategy O for its pull strategy. for both its push and pull strategies. for its product placement strategy

Explanation / Answer

1. The correct option is a. Push promotional strategy. As in push strategy, a company moves its products through the distribution channel by building consumer demand for the products and so convincing retailers to stock these items

2. The correct option is b. Pull strategy. In pull strategy, The company tries to move its products through the distribution channel by convincing channel members to offer them

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