QUESTION 14 A luxury hot-tub manufacturer offered monogrammed bathrobes as a gim

Question

QUESTION 14 A luxury hot-tub manufacturer offered monogrammed bathrobes as a gimmick when their hot tubs did not sell. Their monogrammed bathrobes became famous among some women and led to a line of exclusive bath products for women. The bathtub manufactürer established shops in various regional locations and hired celebrities to market their products to enhance sales. Today, its products are sold through retail outlets and online sites throughout the world. Which of the following is accurate? Offering scented bubble-bath foams and massage coupons was an emergent strategy ubbrand that offered exclusive bat th products for women was an emergent strategy O Establishing shops in regional locations was an emergent strat O Roping in celebrities to market their products was an emergent strategy. O Creating a woridwide presence through retail outlets and online sites was an emergent strategy.

Explanation / Answer

Creating a subbrand that offered exclusive bath products for women was an emergent strategy sounds most accurate among all the given options.

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