Groupon is facing future challenges that may very well jeopardize their competit

Question

Groupon is facing future challenges that may very well jeopardize their competitive advantage in the marketplace. Taking into consideration changes in consumer behaviors; how Groupon’s Promise affects the consumer’s perceived risk and cognitive dissonance; the five-stage purchase decision process for a typical Groupon user; and the psychological and sociological influences on the Groupon consumer purchase decision process, you, a member of the corporate marketing team are tasked with developing a formal recommendation on what actions the company should take to address each challenge.

Explanation / Answer

There are challenges faced by Groupon in the future. These are related to the repeated use and repeat purchases. There are few customers who buy the coupons but did not bother giving them.

There are issues related to rapid growth and deals available in US actions. The challenge can be solved by expanding the number of deals which are available outside the US. there can also be effective development of comprehensive understanding of essential differences which exist in the buying behaviours

They do not become regular customers as the users try to avoid being repeat customers. Another challenge is the reminder messages for the customers which might seem to be problem there are less restrictions on the Bouton. The problems have been tries to be fixed through better segmentation for rapid growth. It can expand the delay in using and sell more actionable deals.

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