1)All of the following would be considered to be advantages of catalogs EXCEPT t
ID: 424507 • Letter: 1
Question
1)All of the following would be considered to be advantages of catalogs EXCEPT they are targeted they engage attention they are inexpensive they provide convenient purchase options 2)All of the following are criteria identified by direct marketers to predict who is most likely to repurchase EXCEPT Frequency Monetary Reliability 3)Which of the following change in the marketplace is a reason for the growth of sales promotion? Consumers are more likely to switch brands because they are better educated, more selective, and less loyal to brand names than in the past. Consumers have come to expect constant short-term price reductions such as coupons, sales, and price promotions In most industries, the battle is for market share rather than general product growth, and sales promotion encourages people to switch products, increasing market share All of the above 4) A company's the company distributes is targeted toward investors and may be the single most important document collateral material guerilla marketing booklet house ad annual reportExplanation / Answer
1. c. Forming and maintaining catalog is expensive.
2. c. Monetary is not a factor that incluence repurchase.
3. d. All the reasons are valid.
4. e. Annual report is made to attract and satisfy investors.
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