Need work Please~!! Media Metrics From Audience to Ratings and Back Again Knowin
ID: 424762 • Letter: N
Question
Need work Please~!!
Media Metrics From Audience to Ratings and Back Again Knowing that you can convert from ratings to audience is important in media work. It is also important to know that you can convert the other way as well, if you know audience, you can convert to ratings. These kinds of conversions are needed particularly when you are combining multiple media in one plan. Up to now, we talked about audience measures for magazines and ratings measures for television and radio. Most media plans will use a combination of print and broadcast media and we need to know how to combine measures in order to compare across multiple media plans. All you need is a common audience base. Let's work through an example. Let's say you have a media plan that delivers 2,400 Women 25-54 TRPs with national network television over one year and uses a magazine schedule to deliver a total audience of 246,000,000 Women 25-54. We need to determine the total TRPs delivered by the magazine part of the schedule so we can know how many total TRPs are delivered by the media plan. To do this we convert the magazine audience figure into TRPs with simple division. Ratings - (Delivered Audience divided by Audience Population) times 100 Magazine ratings 246,000,000 divided by 61,500,000 4.00 times 100 400 So, the total delivered TRPs for our plan are 2,400 plus 400 equals 2,800 Now you try it. Let's say that your national media plan delivers 1,500 television TRPs, 250 Network Radio TRPs, a magazine audience of 44,000,000 and an Internet audience of 26,000,000 Men 18-34. Assume there are a total of 32,000,000 Men 18-34 in the US. How many magazine TRPs are delivered? How many Internet TRPs are delivered? How many total TRPs are delivered with this plan?Explanation / Answer
Given: Audience(Men 18-34 in US) Polpulation = 32,000,000
Answer 1: Magazine TRPs= (Total Delivered Audience /Audience Population ) X 100
Magazine TRPs=(44,000,000/32,000,000) X 100 = 1.375 X 100 = 1375
Magazine TRPs delivered = 1375
Answer 2 .Internet TRPs =(Total Delivered Audience /Audience Population ) X 100
Internet TRPs =(26,000,000/32,000,000) X 100 = 0.8125 X 100 =81.25
Internet TRPs delivered = 81.25 or 81 (rounding off)
Answer 3 : Total TRPs delivered = Television TRPs + Network Radio TRPs + Magazine TRPs + Internet TRPs
Total TRPs delivered = 1500 + 250 + 1375 +81.25 =3206.25 = 3206 (rounding off)
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.