Need work~!! Now you work through an example. We\'ll leave off some zeroes to ma
ID: 424763 • Letter: N
Question
Need work~!!
Now you work through an example. We'll leave off some zeroes to make this a little easier. Let's say that your media plan delivers its TRPs to an audience of 30,000 people. The table below provides the percentages at each level of frequency. You complete the rest of the calculations and answer the questions. Number of Times Exposed 1 time 2 times times 4 times 5 times 6 times 7 times | Number/Count Audience Reached | % of Audience Reached Cume % Audience Reach Total Audience Exposures 20% 25% 1 590 15% 5% 5% 10% To Now look at your completed table and answer the following questions. What is the total Reach for this plan? What is the average frequency for this plan?_ How many total TRPs are delivered with this plan? What is the percent reach delivered for people exposed 3 or more times? 43Explanation / Answer
Answers:
The table is filled with the percentage calculations and the actual value calculation based on percentage.
Refer the complete table as below
1. Total Reach for this plan is 28500 (95%) number of audiences from the total population of 30000 (100%).
2. Average Frequency for this plan = Total Audiences eached / Number of time exposed = 28500 / 7 = 4071.43
3. Total TRPs delievered with this plan is 7 times it is exposed with total audience reach of 28500 (95%) out of 30000 (100%) . Only 1500 people are left and not covered with 7 times exposed.
4. Percent reach delivered with 3 or more time exposed are = the number of audiences reached after 3 or more time exposed / total audience reach = 15000/ 28500 = 52.63%
No. of Times Exposed No./count Audiences Reached % of Audiences Reached Cume % Audience Reached Total Audience Exposures Remarks 1 6000 20% 20% 6000 2 7500 25% 45% 7500 3 4500 15% 60% 4500 4500 4 4500 15% 75% 4500 4500 5 1500 5% 80% 1500 1500 6 1500 5% 85% 1500 1500 7 3000 10% 95% 3000 3000 Total 28500 95% 28500 15000Related Questions
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