The place P focuses on how companies move their products from where they are man

Question

The place P focuses on how companies move their products from where they are manufactured to where consumers may acquire them; this is distribution. Discuss the distribution system used by the manufacturer of your computer. Include the following in your discussion:

Do you know if your manufacturer uses direct channels, indirect channels, or both direct and indirect channels?

If so, how did you know which distribution channel it is using?

Do you believe this to be the best distribution channel for your manufacturer? Explain.

Gateway Computer

Explanation / Answer

Channel of distribution is another important aspects of marketing policy of computers. Corporate Strategist’s input to distribution system design is critical which sets the limits to subsequent distribution decision of computers. The primary element of distribution goals and action plans is a definition of planned for coverage or exposure of products addressed at higher level. The direct and indirect channels of distribution includes:

Direct distribution is the best channel for distribution upto the place of delivery.

Gateway computers are delivered in best and at cheap cost. Direct distribution means directly available for the customer. It reduces the time for delivery. On the other hand indirect distribution involves selling product through some hired agent who takes commission and brokerage. It reduces price fixing, price discrimination and price skimming. It reduces anti competitive practices like manipulation of supply for computers. Where indirect distribution takes place there is chances of misleading advertisement, black markets, grey marketing. Marketing is directly linked with distribution channel. Customer satisfaction is main factor in every distribution channels whether it is direct or indirect. Repeat purchase / order and enduring relationship of mutual respect is essential for success of gateway computer company. It evokes trust and respect among customers.

For manufacturer, when distribution channel is said to be perfect when it is –

At this stage manufacturer also opt for new development product. When the product reaches the decline stages of their life cycles, they must be replaces by new products. This is an integral of manufacturing strategy which leads to proper distribution.

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.