A challenge to BBD inc is a case study where a chinesse mining company is operat

Question

A challenge to BBD inc is a case study where a chinesse mining company is operating in Australia. The company just appointed a new Human Resources manager in the name of Jennifer. However there is sinophobia amongt the Australia community. There is a problem of communication between chinesse and Australian because of a gap of culture. Jennifer has mainly 3 challenges to overlook namely comoany branding and attracting human resources,corporate resources and employee selection.

Help Jennifer identify several strategies that can propose to improve BBC INC employer branding in the future.

Explanation / Answer

Answer : The various strategies to overcome the issues can be listed as below:

- Conduct cross -cultural training of the employees

-Promote socialization and increase appreciation for each others' culture through team events, lunches ,outings etc.

- Celebrate diversity at workplace so that everyone has a better understanding of each other's culture and cultural differences can be resolved.

-Induct local personnel in HR so that they can act as change agents and can enable merging of the cultures.

-Engage in social media marketing and campaign to spread awareness and leverage the social inflencers to promote your company message. Use digital content management

-Implement referral program and word of mouth campaigning to push for local hire.

- Implement rotational training program so that the local Australian employees ae also exposed to chinese culture and traditions

-Enter into local partnerships with business organizations

-Use local celebrities as brand ambassadors to promote company events and endorsements

- Promote equal pay for equal work policy and anti discriminatory rules to remove biases and stereotypes based on culture, creed,caste etc.

- Support social causes and organize social events for participation from local population as part of CSR initiatives(increase CSR spend)

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