Think of your personal selling viewpoint, there have been many changes in the ro

Question

Think of your personal selling viewpoint, there have been many changes in the role of the salespeople in the last 10years. One aspect that drives numerous changes is the development of various forms of social media and web-based portals. Identify at least three different changes within the personal selling arena that have occurred because of either social media or web-based portals. Tell us the long-term impact on personal selling as a profession. As an example (reverse auction hubs) Include a personal observations as well as concrete .

Explanation / Answer

Personal selling is nothing but sales forces on ground who sell product by meeting customer face to face. In last 10 years personal selling has seen unprecedented change because of social media.

In olden days sales person found it difficult to find customers who is interested in product but now things has changed. Now sales person can post advertisement of his product on social media, interested customers will contact sales person. This has reduced efforts of sales person.

In olden days boundary of sales person was limited to certain area but now because of social media boundary for customer acquisition is unlimited.

In olden days sales person bound it difficult to promote his product. He should set up banners, platelets etc to promote his product. Now as a result of social media promotion of product is quite simple and cost effective.

Long term prospective of personal selling

Long term prospective of personal selling is good. Even in the age of social media personal selling as its own importance. Social media might attract buyers towards product but due to many substitutions available customers might buy alternative or rivals product, hence it is advisable to have strong ground sales force.

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