Super Alarm Inc. makes customized door security systems, which it sells under it

Question

Super Alarm Inc. makes customized door security systems, which it sells under its own brand name. These security systems require installation, extensive customer education, and regular services. ________ would be the most appropriate selling method for Super Alarm Inc.

Employing a direct sales force

Using a cannibalization strategy

Using a mail-order catalog system

Creating an online ordering system

Employing a direct sales force

Using a cannibalization strategy

Using a mail-order catalog system

Creating an online ordering system

Explanation / Answer

Since the doors are custom built, it requires extensive direct interaction between the customers and the sales force which is possible by employing a direct sales force. Direct sales force also can engage effectively on extensive customer education and servicing which would not be possible to achieve with same efficiency by using direct mail order catalogue or online ordering system .

In view of above , the correct answer would be “ Employing a direct sales force “

ANSWER : EMPLOYING A DIRECT SALES FORCE

ANSWER : EMPLOYING A DIRECT SALES FORCE

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