Cultural norms and values play a significant role in all organizations, from bus

Question

Cultural norms and values play a significant role in all organizations, from businesses in the economic sector to religious, political, and sports organizations. However, sometimes a strong organizational culture is less positive. Vince Lombardi, renowned coach of the Green Bay Packers, is often quoted as saying, “Winning isn’t everything; it’s the only thing.” Many sports teams from junior sports to professional sports have either explicitly or implicitly touted this attitude as exemplary. Others, however, argue that this attitude is what’s wrong with sports and leads to injury, minor misbehavior, and criminal behavior. It encourages players to do whatever it takes to win – from tripping a player or other un-sportsmanlike conduct during middle school sports to throwing a game as part of gambling.

When a player hears the message “any action will be tolerated as long as you are winning,” there can be serious consequences on and off the field. Recent examples include high-school football players convicted of rape, yet Jen Floyd Engel of Fox Sports noticed “a shocking lack of outrage” within the community as they continued to support their football heroes.

Questions

a. How could leaders of sports organizations communicate the will to win and develop the necessary skills while maintaining ethical behavior?

b. What is the role of team leaders in encouraging high ethical the will to win and develop the necessary skills while maintaining ethical behavior? Think of examples of coaches who coaxed players to play by the rules and maintain high personal ethical standards. What other socialization experiences could a coach use? What is the role of team leaders in encouraging high ethical standards while building the desire to win?

c. Name some other examples of organizational culture leading to business failure, criminal behavior, or civil legal actions. What makes some strong cultures helpful in gaining and sustaining a competitive advantage, while other strong cultures are a liability to achieving that goal?

Explanation / Answer

1.Leaders of sports organisation initially need to develop a training program that educates the players regarding the ethical behavior that needs to be maintained on field. And also consequences of unethical behaviour should be included in the program. Leaders use various affirmation technique and visualisation technique in order to communicate the will to win and training mind accordingly.

2. The role of team leader in encouraging high ethics and will to win and develop necessary skills are to act as a mentor and constantly work in improving the skills of team members and simultaneously provide training with regards to ethical principles and moral values. This would eventually imprint the values into the minds of player and leading to better performance on the final sports event. For example the Indian coach, John Wright developed coaching method that added vigor to the players performance and the entire team enjoyed the successful tenure with the coach between 2000 to 2005. By socializing with team members of different nation would help the players to understand strength and weakness of each team member and would also help in maintaining ethics in case the opposite team members misbehaves.

3. Strong organisational culture helps in sustaining competitive advantage and maintaining growth simultaneously. Strong organisational culture helps in maintaining harmony among its team members following strong ethical code developed by the organisations and the cumulative effect is growth of the organisation. It also helps to develop the brand value which is function of time and values followed by the organisation. For example the strong organisational culture at Google which is employee centric and ethics oriented has led to success of the organisation whereas poor organisational structure and not maintaining ethical behaviour in company in Enron that has led to Enron scandal leading to bankruptcy.

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