14. Permission marketing is an old concept with new relevance because: a. dating

Question

14. Permission marketing is an old concept with new relevance because: a. dating is now more common than arranged marriages b. permission marketing is more time-efficient than interruption marketing permission marketing takes advantage of new technology better than interruption marketing d. permission marketing costs less money than interruption marketing b. 15. One way to summarize the seemingly contradictory data about consumer privacy attitudes is: a. Consumers prefer personalized, relevant marketing messages, even with questionable security. Consumers prefer to remain inconspicuous, even if it means being unable to identify someone when they need to. c. Consumers want both maximum convenience and maximum privacy. d. Consumers prefer to share as little information with companies as possible, even if it means less relevance. 16. Social media has resulted in all of the following except: a. increased capacity to deceive b. decreased capacity to deceive c. higher ethical expectations d. decreased spin 17. Another term for contributing to open source projects is: a. super-user b. crowd service c. self-service d. social media

Explanation / Answer

14. c. permission marketing takes advantage of new technology better than interruption marketing

15. c. consumers want both maximum convenience and maximum privacy

16. b. decreased capacity to deceive

17. b. crowd service.

Related Questions

Navigate

• Browse (All)
• Browse 1
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.