You have just been named marketing manager of Cartridge World® - Cartridge Compa

Question

You have just been named marketing manager of Cartridge World® - Cartridge Company - carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.

1. What type of game theory design would you apply to anticipate a competitor’s future strategies?

2. Based on your analysis, what market opportunities are available to your firm? Explain your rationale.

Please Provide this ASAP and Please do not Copy Paste from others sites and This one.

Thanks

Explanation / Answer

1.

Game theory refers to set of perceptions aimed towards efficient decision making observed under specified rules pertaining to competition, cooperation, interdependence and conflict related situations encountered in competition. Thus it implements effective strategy games which indeed facilitates to represent a situation where two or more participants are faced with choices of action by which each may gain or lose depending on what others decide to do or not to do.

The final outcome of a game theory is determined mutually through strategies selected by all participants. Thus these are also referred as situations of uncertainty because participants are actually for sure not aware what the other participants are going to decide. Sequential game design facilitates with strategies made in sequence through logical reasoning as players are anticipated to strategize after the competition has made their choice.

For instance suppose company X had already entered Southeast Asian market and company Y was indeed seriously considering if or not to follow the suit. However company Y found that company X was doing well in the region so now it was seriously thinking about opening its fast food chain in that region as well. The decision making process was sequential as company Y made the decision only after company X had made its move.

2.

Cartridge business is regarded as fast growing industry having tremendous earning potentialities. Approximately around 25 million new inkjet printers and 550 million replacement inkjet cartridges are sold annually in US. Various research studies have facilitated to enumerate that more than 80% of people presently throw away their used cartridges and purchase new ones.

Globally every year sale of printers had increased by almost 15% and presently ink and toner cartridge refilling industry represents approximately around $35 billion market. Market for printer cartridge recycled products have the potentiality to grow further as research study from IPSOS Worldwide of Chicago elucidates that more consumers nowadays desire to rather refill their empty cartridge than buy a new one.

Related Questions

Navigate

• Browse (All)
• Browse Y
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.