Question
These are a Marketing questions.
Please answer questions from 17 - 20
Provide the letter of the most correct answer.
a free trade agreement. 17. Rajiv Vaidyanathan is a consumer who has run out of peanut butter. He is a real peanut butter connoisseur and has a lot of experience with all the different brands and types of that product. He bought creamy peanut butter the last three times and decides he wants chunky peanut butter this time. He searches his memory for all the brands of chunky peanut butter and compares what he knows about them. Finally, he decides to go with one that is tasty and nutritious-Adams Chunky Peanut Butter. Which version of the consumer decision process did Rajiv most likely use? 1 b. c. d. e. Limited problem solving Modified rebuying Extended problem solving Straight rebuying Routinized problem solving 18. The Bombas Sock Company exercises a business model in which for every high- quality, expensive pair of socks it sells, it donates one pair of socks to the needy According to your textbook, this business model is most likely a. ethical b. green marketing pro-social e. socially responsive 19. The U.S. Food and Drug Administration (FDA) has determined that a medication 0 will only cause hair to grow on a female's shoulders and back, not on a man's head, as claimed in a series of print advertisements in airline magazines. The FDA required the producer of the shampoo to withdraw the product from the store shelves and to cease all internet and catalog sales immediately. This is an example of a. the social/cultural environment. the economic environment. the technological environment. the competitive environment. the political/legal environment. C. d.
Explanation / Answer
17. (B)
18. (A)
19. (E)
20. (C)
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