?????????? TU, Northwest Awnings charges the same price for delivery of their pr

Question

?????????? TU, Northwest Awnings charges the same price for delivery of their product to any customer that is located within the Great Lakes states, ) Short Answer (30%) . 1.Alternative evaluation is defined as how the consumer processes Information to arrive at brand choices. Now suppose you have your choice of new cars to brand A, B, or C. You have and have created the evaluation matrix below. Which new car brand will you likely select? owed finalized the four most important new car attributes and their weights, Attributes Importance Weight Brand A Brand BBrand C Styling 0.5 0.2 0.1 0.2 ng Economy Price Brand Scale: 1 (low) to 10 ( high) t Weight in % 2. Is Microsoft's Windows XP Professional operating software a product or service? Describe the core, actual, and augmented levels of this softw Offering. (12%) ?

Explanation / Answer

2.

The Weighted score model can be used to compare the alternatives as follows:

Wj = weights or priorities given to criteria j
Rij = rating given to the alternative i for the criterion j
Where, i = represents alternatives
j represents criterion
The weighted score for the alternative i is calculated as follows:
WSi = ?(Wj x Rij)

For brand 1, WS1 = (0.5*3) + (0.2*6) + (0.1* 5) + (0.2*8) = 4.8
Similarly, for brand 2 and 3 the WS are 6.4 and 5.6
According to model, the alternative with highest weighted score is preferred first.
Thus, brand 2 is to be selected.  

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