identify two business objectives of your company/ department or yourself in your

Question

identify two business objectives of your company/ department or yourself in your professional role. You will then creatively think about how efforts to achieve those objectives will be reflected on your website and the corresponding website goals. What Key Performance Indicators ( KPIs) from Google Analytics will help you identify if you are progressing well towards the website goals that correspond to the business objectives that you selected.

Your answer should include 2 business objectives, the corresponding website goals and the KPIs from Google Analytics that can help you achieve those goals.

Explanation / Answer

Two business objectives of the company I am working with are:
•   Increase traffic of customers on the website
•   Decrease bounce rate of customers on the mobile site
The reflection of the efforts would be that more number of sales would be seen and the renewal and retaining cost of the customer starts following the decreasing trend.
Two reflections that we will get from google analytics are:
•   Reduction in drop rate percentage ie. The number of people dropping off from the home page would decrease
•   Clear rise in the traffic ie. Number of customers who are visiting the website

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