Section 1: Single Choice (50marks, each for 2 Marks 1) Which of the following is

Question

Section 1: Single Choice (50marks, each for 2 Marks 1) Which of the following is NOT an accurate description of marketing? A) Marketing is the creation of value for customers. B) Marketing involves managing profitable customer rela : C) Marketing emphasizes selling and advertising exclusively D) Marketing involves satisfying customers' needs. E) Marketing is building value-laden exchange relationships with customers r relationships ) According to management guru Peter Drucker, "The aim of marketing is to : A) maximize profits of the company B) emphasize customer wants and not customer needs C) make selling unnecessary D) fulfill unrealistic customer expectations : E) sell products is the process of developing and maintaining a crucial fit 3)he between the organization's goals and capabilities and its changing marketing opportunities A) Benchmarking B) SWOT analysis ? 2 C)Market segmentation D) Strategic planning E) Diversification 4) Which of the following is true with regard to stra level, the company starts the strategic planning process ng what portfolio of businesses and products is best for the

Explanation / Answer

which of the following is Not an accurate description of modern marketing?

Answer: C) Marketing emphasizes selling and advertising exclusively is not accurate description of modern marketing

According to management guru Peter Drucker "The aim of marketing is to ---"

Answer: C) Make selling unnecessary

---- is the the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing oppurtunities

Answer:D) Strategic Planning

Which of the following is true with regard to strategic planning?

Answer:C) "Finding the game plan for long run survival and growth is the focus of strategic planning"

Dan has been directed to study the actors close to a company that affect its ability to serve its customers, such as the company , suppliers, marketing , intermediaries, customer markets, competitors and public's. In this instance Dan has been directed to study the_____ of the company

Answer: B) Micro environment

Which of the following term is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationship with target customers?

Answer : A) Market environment

With the recent explosion of information technologies_____

Answer: A) Most marketing managers are overloaded with data and often overwhelmed by it.

Brad works with a reputed retailer and leads a team that collects market information from a wide variety of sources ranging from marketing research studies to monitoring online conversations where consumers discuss Brad's firm or its products. Brad's team uses this information to arrive at a better understanding of consumer behavior and their buying motives. This, in turn, allows Brad's firm to successfully generate more value for consumers. Brad leads the _____ team.

Answer: E) Customer insights

All the individuals and households that buy or acquire goods and services for personal consumption make up the _____.

Answer: A) Consumer market

Which of the following is a marketing stimuli?

Answer: B) Price stimuli

_______Consists of evaluating each market segment's attractiveness and selecting one or more market segments to enter

Answer : C) Market targeting

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