TRUE / FALSE QUESTIONS 1. A business level strategy consists of the competitive

Question

TRUE / FALSE QUESTIONS 1. A business level strategy consists of the competitive approach of a single line of business instead of the entire corporation. Answer: ______

2. Market penetration is an external growth strategy. Answer: ______

3. In general, firms create competitive advantage by offering a basic product at a premium price and/or a preferred product at a low price. Answer: ______

4. Analyzers are usually the first to enter new markets. Answer: ______

5. Reactors are best suited to move quickly into new market opportunities. Answer: ______

Explanation / Answer

1. A business level strategy consists of the competitive approach of a single line of business instead of the entire corporation.

Ans: True

2. Market penetration is an external growth strategy.

Ans: False, Market penetration s internal growth strategy, since it is devised for growth in existing market

3. In general, firms create competitive advantage by offering a basic product at a premium price and/or a preferred product at a low price.

Ans: False, In general, firms create competitive advantage by offering a basic product at a low price and/or a preferred product at a premium price.

4. Analyzers are usually the first to enter new markets.

Ans: False, Innovators are usually the first to enter new markets.

5. Reactors are best suited to move quickly into new market opportunities.

Ans: True

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