Write a strategic management report of a chosen organization. 1. Identify the mi

Question

Write a strategic management report of a chosen organization.

1. Identify the mission, vision, objectives and strategy.

2. Develop vision and mission statement for the organization

3. Identify the organization's external opportunities and threats. Develop PESTEL

4. Construct a competitive profile matrix CPM

5. Construct an external factor evaluation matrix EFE

6. Identify the organizations internal strenght and weaknesses.

7. Construct an Internal factor evaluation matrix IFE

8. Recommend long-term objectives and specific strategies to achieve them. Compare your recommendations to actual strategies planned by the country.

9. Prepare an Internal-external matrix IE and Quantitative strategic planning matrix QSPM.

Explanation / Answer

The organisation that I have chosen in Flipkart, Indian ecommerce firm

1 and 2. Vision and Mission of the organisation : To be the leading e-commerce company in South east Asia by 2020 by focusing on the core strengths of the company - People and Culture

3. Political - With the recent investment by Walmart acquiring a major stake, Flipkart is bound to FDI regulations in all the countries. Any changes in FDI impacts directly

Economical - Being a price concious customers, Flipkart should start differentiating its services to win over these customers

Social - Demographics of south east Asia pose a key challenge as the reach would be of a key concern

Technology - Future depends on how Flipkart uses Analytics to predict the customer purchase pattern and plan inventory

Environmental - With the growing focus on environment, Flipkart should start investing in environment friendly packaging

Legal - Complex Legal regulations of the companies needs to be taken care

4. Competitive profile matrix

Global - Amazon - with heavy funding and investments in AI Amazon is a key competitor for Flipkart

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