1.Which of the following statements about the research is wrong/correct?and Why?
ID: 427146 • Letter: 1
Question
1.Which of the following statements about the research is wrong/correct?and Why?
statement 1: Based on facts alone, without theory or judgment.
statement 2: Read or used only by experts or college professors.
statement 3: Done only in Universities by people with Ph.D. degrees.
statement 4: Going to the library and finding articles on a topic.
statement 5: Hanging around some exotic place and observing.
statement 6: Drawing a sample of people and giving them questionnaires.
statement 7: Looking up lots of tables from government reports and books.
2.In the city, an elderly woman had not let her cats outside her home and felt guilty about confining them. Now she had a chance to move her two cats from a city to a house in the country. When they arrived in country, she threw her back door open. Her two cats cautiously went to the door, and looked outside for a while, then returned to the living room and lay down. Her conclusion was that people shouldn’t feel guilty about keeping their cats indoors – that even when they had the chance, cats don’t really want to play outside.
Do you see this person’s error in reasoning?
- Overgeneralization?
- Selective Observation or Inaccurate Observation?
- Illogical Thinking?
- Resistance to Change?
3.Pricing research,Market potential,Segmentation research,Product research,Short-range forecasting,Market share,Sales analysis,Business trends analysis,Market characteristics,Long-range forecasting,Promotion research,Distribution research
For each organization below, choose more likely research candidates.
CAMPUS BOOKSTORE?
PUBLIC TRANSPORTATION?
RESTAURANT?
ZOO?
To succeed in the global market, what market research should Krispy Kreme undertake?
Research Question 2:
Krispy Kreme is currently facing criticism from low-carb diet practitioners that have lowered sales. How can market research help them deal with this problem?
5. Identify a possible research problem for the following decision problems.
Tell whether the given decision problems are ‘D-O’ or ‘S-O’?and why?
a. Why has sales of my brand decreased?
b. Is my advertising working?
c. How can I increase in-store promotion of existing products?
d. Should I change the sales force compensation package?
6. Given the following research problems, identify a corresponding decision problem.and Why?
a. Evaluate the stock level at different warehouses.
b. Evaluate the sale and market share of grocery stores business in a particular location.
c. Access the level of awareness among students, faculty, and staff about the benefits of
newly advertised product at the university.
d. Assess the attitudes and opinions of customers toward existing theme park.
7.
For each of the following situations described below, which type of research design is most appropriate? Why?
1. Frank’s Flies in a fishing lure manufacturer, Frank’s management has decided to enter the lucrative market for trout flies, an area in which the company has little experience. The fly development department has decided that it needs more information concerning trout fishing in general before it can begin designing the new product line.
2. Ace fertilizer company is trying to decided where advertisement for it’s vegetable garden fertilizers should be placed. Management is contemplating a research project to determine which publications home gardeners read on a regular basis.
3. A local mail-order firm was concerned with improving its service. In particular, management wanted to assess if customers were dissatisfied with current service and the nature of this dissatisfaction.
4. A manufacturer of high-speed copiers was introducing a new desktop model. The CEO had to decide between two advertising programs for this product. He preferred the program A over B because he was thinking the program A would generate more sales. The next day he met with vice president in marketing to plan an appropriate research design for a study that would aid in the final decision as to which advertising program to implement.
8.
The following questions review the idea of research designs we’ve covered.
Q1. Exploratory Research Begins With
a:vague topics of interest.
b. specific hypotheses.
c. tentative hypotheses.
d. cause?and?effect hypotheses.
Q2. Which of the following is FALSE?
a. In exploratory research the major concern is with the discovery of ideas and insights.
b. Exploratory research is often used to clarify concepts and to establish priorities for
further research.
c. Exploratory research investigates hypotheses.
d. Exploratory research is used to develop hypotheses.
Q3. The major emphasis in exploratory research is on
a. Determining the frequency with which something occurs.
b. The discovery of ideas and insights.
c. The relationship between two variables.
d. Determining cause?and?effect relationships.
e. Providing definitive answers.
9.
Discussion 1: Athletic Shoe Store
A medium sized shoe store focusing on athletic shoes found out some recent slippage in store sales. Kate, the store manager, is concerned that the styles the store offer may no longer in fashion among some target group customers. Because the store manufactures its own line of shoes, styles must be chosen at least 10 to 12 months before they hit the store. It was assumed that athletic shoes are selected and purchased primarily for their functional attributes but Kate is now beginning to think that the more symbolic attributes may play a larger role than what was believed previously. Your marketing research firm has been contracted to provide marketing research into these issues.
1. Which research design might be most appropriate under the circumstances? Why?
2. Identify research questions(3<) on the issue.
Discussion 2: The Communicon Company
The Communicon Company is a large supplier of residential telephones and related services in southeast United States. The R&D group at the company recently designed a prototype with memory function that would store the number of calls and the contents of the calls for as long a period of 72 hours. A similar product introduced six months earlier by Telecon Company, a competitor of The Communicon Company, was marginally successful. However both models suffer from a technical flaw. The audio quality on calls that lasted for over 20 minutes would begin to deteriorate due to technical limitations. Despite the flaw, management was excited about the new product and decided to do a field study to measure consumer reaction. A random sample of 1,000 respondents was to be chosen from three major metropolitan centers in the Southeast. The questionnaire was designed to find out respondents’ attitudes and opinions toward this new instrument.
1. Which research design might be most appropriate under the circumstances? Why?
2. Is this appropriate method for data collection? If YES, tell me why. If NO, suggest another way(s) of properly collecting data in this situation.
Discussion 3: Types of Exploratory Research
What type of research design would you suggest for each of the following situations and why?
1. Zales jewelry retailer wants to better understand why men buy jewelry for women and how they select what they buy.
2. The owner of local McDonald’s store located by your university is planning to build a playland and wants to know which play equipment is most interesting to children.
3. Vivien(underwear brand) wants to better understand women’s body images.
4. The director of on-campus housing in Chung-Ang University proposes some significant changes to the physical configuration(??/??) of the current on-campus dorm rooms for freshmen and new transfer students.
5. The research center at Calvin Klein suggests a new cologne(??) for men has been developed and must be promoted by a famous sports celebrity
6. The vice president of marketing in charge of new locations for Lotte Mart must decide on the best location for this store in our town.
Discussion 4: Riverside County Humane Society
The demand on the Riverside County Humane Society (RCHS) had increased rather dramatically over the past several years, while the tax dollars the society received to provide services had remained relatively unchanged. In an effort to halt further decline in the quality of its services and to provide better care for the pets at the center, the membership committee of the board of directors began making plans for a member/contributor drive. The organized drive was to be the first of its kind for the local chapter, and the committee members wanted it to be as productive as possible.
As the plans began to evolve, the committee realized that the organization had only scattered pieces of information about its current members. It did have a list of members and contributors for the past five years that had been compiled by the RCHS staff. In addition, it had access to the results of a survey done by a staff member several years previous and their opinions of shelter services and programs. However, the organization had only sparse knowledge of the profile of its typical member and contributor, about why they belonged or contributed, how long they had been associated with the Humane Society, and how the services should be improved. The committee members believed that information on these issues were important to conduct a successful membership drive, and they commissioned some research to secure it.
One of the first things the researchers did was to contact other Humane Society chapters to determine what kinds of research they had done, particularly with respect to identifying the characteristics of their members. The researchers also interviewed key Riverside Humane Staff members for their thoughts and ideas regarding RCHS membership. The researchers also held a focus group among members of the Membership Committee. These research activities produced the following general facts about membership and contribution:
1. The people who used center facilities are not necessarily the same people who would become members.
2. Most contributors do not care about being a “member” because the membership does not confer any rights or privileges, except a newsletter.
3. The female member of the household is mostly making the decision regarding membership or contribution to the RCHS.
4.The majority of the members in RCHS are female and at least 35 years old.
5. Many retired or elderly people are contributing to or joining the RCHS.
6. The average contribution is about $15 to $25.
7. People in the community have a generally positive perceptions of the RCHS.
8. Most people have heard about RCHS primarily through education programs conducted by the society.
9. The emotional appeal in a membership drive is likely to have the best chance for success
Questions
1. What kind of research design in being used?
2. Is it a good choice?
3. Write some research questions on your own.
4. What kinds of response errors that may have presented during the study?
DOUGHNUT VARIETIES ROLL OVER YOUR FAVORITE DOUGHNUT FOR MORE INFORMATION original glazed Our signature doughnut is our Hot Original Glazed, which is a yeast-raised doughnut made from a still secret recipe dating from the 1930s The best way to eat an Original Glazed is hot off the line so look for the "Hot Doughnuts Now sign!Explanation / Answer
Statement 1 : statement 1 is wrong because only the facts can lead to an incomplete research. Application of theory and sound judgment is as crucial as the facts. Therefore we strictly rule out the possibility of research based only on statement 1.
Statement 2 : "Read or used only by experts and college professors" is true because it's contextual interpretation can only be done accurately by someone who is either expert or at least related to this field. Therefore, statement 2 is correct.
Statement 3 : "Done only in Universities by people with Ph.D. degrees." is not correct because although Ph.D degrees can be contributing factor towards the research but this alone cannot be a qualifying criteria.
statement4 :"Going to the library and finding articles on a topic" is correct because the data and knowledge in the related books can immensely contribute to the research findings.
statement 5: Hanging around some exotic place and observing can be correct or wrong based on the type of project working upon. More information would be required to come to a conclusion.
statement 6: Drawing a sample of people and giving them questionnaires is correct in the related context as it serves the purpose to capture the quantitative analytical information.
statement 7: Looking up lots of tables from government reports and books can be correct whenever researching on topics related to public domain. There reports have a lot data which can be supportive in terms of gathering insights.
Ans 2. There is absolutely an error in the reasoning because this alone cannot be a basis of keeping the cats indoors.
There is definitely a tone of overgeneralization in the tone of conclusion. I would say this is rather a case of Selective observation because other factors such 1) Multiple instances of Occurrence . 2) Atmosphere difference in the city and the county side etc. were not taken into consideration. Hence, this would be a biased conclusion.
This perception definitely shows the signs of illogical thinking as stereotyping the behavior of an animal on the basis of only one occurance is sure illogical.
Resistance to change ? Ofcourse for this particular case, this reasoning can be used since the cats were kept inside the house on a regular basis. But, it still does not prove the point on Guilt and overall behavior of the cats under such circumstances.
Ans3. Bookstores : The best candidates would be. Clark college book store, Queens university Book store, McMaster University Book store.
Public transportation: Honkong ( Mass Transit Railway), Seoul's Metro System , Tokyo Metro rail.
Restaurants : El celler de can roca , Eleven Madison Park
Zoo: Singapore Zoo, San Diego Zoo and Berlin Zoological garden.
Ans4. Research question 1 : The company should choose "Survey" method for primary market research. The reason behind this is to cater the largest chunk of the market basis their taste preferences and choices. The secodary method should be "prevailing / Existing results of the market domain" because this will help in understanding the outcomes of the previous studies and their implementations.
research question 2 : To deal with such a situation, it is really crucial for the company to launch awareness campaigns pin pointing why Crispy Kreme is better in quality then its competitors. Adverts reaching the masses, constantly recreating the brand value are of utmost importance.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.