LP5.2 Assignment: Current Events #4 This assignment will assess competency 5. An
ID: 427153 • Letter: L
Question
LP5.2 Assignment: Current Events #4
This assignment will assess competency 5. Analyze the efforts to control the activities of the organization.
Directions: This week’s current events article will be focused on ethics. Find a newspaper or magazine article from the past several months relating to someone violating business ethics or potentially violating the law regarding business practices. Then, including the items below, summarize the article:
What was the headline of the story?
Discuss the effectiveness of the headline in summarizing the story and/or in grabbing your attention as an article related to leadership.
Briefly describe the factual content of the story related to the Who, What, When, Where, Why, and How – and, overall, how it relates to leadership theories, concepts, skills, or traits. Describe the connection between the article you selected and what you have learned or know about ethics.
Discerning fake news. Discuss the accuracy of the facts used in the story. How do you know that the sources used were reliable and accurate? Provide examples and/or support resources.
Summarize the article in a 500-700 word paper
Explanation / Answer
The most recent corporate breakout was the Facebook data leak scandal that happened in year following 2010, when Facebook had opened a platform called open graph. The consumer data from the platform was used by another analytical firm, Cambridge Analytica. The data was used for conducting predictive analysis for Donald Trump’s presidential election voting.
The root cause of this incident was the carelessness of Facebook to allow any firm registered over its network, to access consumer data. Facebook used the consumer’s data without taking prior permission from the consumers. This was morally and socially unethical. This privacy crisis needs to be dealt with efficiently or else the whole platform of Big Data will come under trouble.
Facebook did violate the human right to privacy where it disclosed the consumers’ information to a third party without informing or taking consent of the consumer.
Class action was lodged against both Facebook and Cambridge Analytica for misusing the personal data of customers.
Companies handling such big servers of data must have strict firewalls and definite layers of data protection. Also, any kind of app must ask for any essential data from the customer. The customer must also be socially responsive of the data that he is sharing on apps and he must dig deep to understand the objective of apps behind the collection of data. Consumer must share his crucial information only on validated apps. These are some of the ways through which this data breach can be tackled.
To have a successful business model, without invading user’s privacy, Facebook will be required to establish clear communication and awareness lines with the users. The user should have the sole control of what information can be shared and what information should be clearly protected.
The 3 most challenging factors that the marketing strategies of Facebook will face in the current scenario are:
The leadership of Mark Zuckerberg needs to take an active spot in this scenario. It is the duty of Mark to defend his company and employees. He also needs to work hard to retain the internal and external customers. The top management needs to think about ways in which the brand image of Facebook does not get affected. Mark also needs to boost the morale of the internal consumers i.e. the employees. The leadership must also ensure that this kind of ethically and morally wrong activity does not get associated with the name of the company.
https://www.vox.com/2018/4/10/17207394/cambridge-analytica-facebook-zuckerberg-trump-privacy-scandal
https://www.thequint.com/explainers/cambridge-analytica-controversy-and-its-connection-with-india-explained
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