As we review the importance of global branding, discuss the following: Is Global

Question

As we review the importance of global branding, discuss the following:

Is Global Branding important to consumers? Why (or why not) and how? What characteristics do consumers associate global brands with when making purchase decisions? Give examples of how global branding affected a purchase decision you have made.

Discuss the challenges global markets pose for brand management?

Analyze the strategies transnational companies take to create positive perceptions of their global brands?

Discuss at least 3 strategies transnational companies use to protect their trademarks and patents?As we review the importance of global branding, discuss the following:

Is Global Branding important to consumers? Why (or why not) and how? What characteristics do consumers associate global brands with when making purchase decisions? Give examples of how global branding affected a purchase decision you have made.

Discuss the challenges global markets pose for brand management?

Analyze the strategies transnational companies take to create positive perceptions of their global brands?

Discuss at least 3 strategies transnational companies use to protect their trademarks and patents?

List 3 outside references please.

Explanation / Answer

Global Branding plays a huge role in choosing a product in case of consumers and hence Global branding is important for consumers.Brands play a critical role for consumers in terms if communication and identification of a particular product or company.

While making purchase desicions a consumer considers the following:

My personal experience is buying a Nike pair of shoes because of the perception and recommendation that Nike is quality and Brand advertisement make it more appealing.   

Challenges for Brand Management:

Steps for positive perception of Brands:

For protecting trademarks or patents following steps have to be taken:

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