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Research has shown that customers use five key dimensions to assess service qual

ID: 428173 • Letter: R

Question

Research has shown that customers use five key dimensions to assess service quality:

A. Tangibles

B. Reliability

C. Responsiveness

D. Assurance

E. Empathy

Classify each of the following using the above dimensions of service quality.

Physical facilities

Uniforms

Appearance of employees

Ability to perform service dependably

Ability to perform service accurately

Knowledge of service

Courtesy of service providers

Caring attitude of service providers

Individualized attention given to customers by service providers

Appearance of equipment used to provide service

Willingness to help customers

Willingness to provide prompt recovery to service upsets

Tangibles

Reliability

Assurance

Empathy

Tangibles

Responsiveness

      -       A.       B.       C.       D.       E.       F.   

Physical facilities

      -       A.       B.       C.       D.       E.       F.   

Uniforms

      -       A.       B.       C.       D.       E.       F.   

Appearance of employees

      -       A.       B.       C.       D.       E.       F.   

Ability to perform service dependably

      -       A.       B.       C.       D.       E.       F.   

Ability to perform service accurately

      -       A.       B.       C.       D.       E.       F.   

Knowledge of service

      -       A.       B.       C.       D.       E.       F.   

Courtesy of service providers

      -       A.       B.       C.       D.       E.       F.   

Caring attitude of service providers

      -       A.       B.       C.       D.       E.       F.   

Individualized attention given to customers by service providers

      -       A.       B.       C.       D.       E.       F.   

Appearance of equipment used to provide service

      -       A.       B.       C.       D.       E.       F.   

Willingness to help customers

      -       A.       B.       C.       D.       E.       F.   

Willingness to provide prompt recovery to service upsets

A.

Tangibles

B.

Reliability

C.

Assurance

D.

Empathy

E.

Tangibles

F.

Responsiveness

Explanation / Answer

Physical Facilities : Tangibles

Uniforms: Tangibles

Appearences of employees: Tangibles

Ability to perform service dependably: Reliability

Ability to perform service Accurately: Reliability

Knowledge of service : Service Assurance

Courtsey of service providers : Assurance

Carring attitude of service providers: Empathy

Individualized attention given to customers by service providers: Empathy

Appearance of equipment used to provide service: Tangibles

Willingness to Help Customers: Responsiveness

Willingness to provide prompt recovery to service upsets : Responsiveness

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