Select a well-known company and a product or service that is produced by that co

Question

Select a well-known company and a product or service that is produced by that company (be sure to avoid products that are simply purchased by the company and sold to the company's customers, which is often the case at many retail stores). For the company that produces this product or delivers this service, respond to the following: For the company Apple, • Evaluate who the customers of the organization are (remember to consider whether there could be internal customers in addition to external customers, although this will not be the case with every organization).

Explanation / Answer

The target customers of Apple Inc. are all those who use a phone, tablet or personal computer. The customers may range from school kids to senior citizens. The customers may be working in the industries such as desktop publishing, photography, or video editing. Thus the company’s customers are primarily in the consumer, SMB, education, enterprise and government markets. The company believes that providing direct contact with its targeted customers is an effective way to demonstrate the advantages of its products. The company distributes by expanding the number of its own retail stores worldwide. The Company also sells its hardware and software products to enterprise and government customers

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