One of Procter and Gamble’s fastest growing products is Febreze. It is aimed at

Question

One of Procter and Gamble’s fastest growing products is Febreze. It is aimed at individuals who do not like washing laundry and has been positioned y P &G as an alternative method of completing this chore. An ideal market is the 18 million college students in the United States with busy class schedules, work and social events, who has the time to do laundry? For jeans in particular and other clothes that are not quite dirty yet, Febreze offers the choice to ‘refresh the clothes and kill any possible odors’.

You are required to write the following:

Global Overall Integrated Marketing Communication Plan

Explanation / Answer

Global overall Integrated Marketing Communication plan
Integrated Marketing Communication plan involve using multiple media to communicate the same message to the target consumers. This is done to maximize the effectiveness of promotional campaigns and also improve the visibility of brand. You are the target consumers are the 18 million college students of United States. Student are basically uses of social media platforms like facebook, Instagram and Twitter. Along with this promotional campaign can be done during college events buy planning an activity involving washing clothes or using the product of Procter and gamble Febreze. The video of which can be posted on social media this would create and engaging content involving students. Various contest can also be planned the prize of which would involve scholarships for the student. This Integrated Marketing Communication plan improve the brand visible among the target audience.

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