610/W1/D1 There are many different commercialization processes in the marketplac
ID: 428389 • Letter: 6
Question
610/W1/D1
There are many different commercialization processes in the marketplace, some proprietary, and some open access. Discuss some of the best commercialization practices for the industry in which you plan to innovate (Plus-size athletic wear line specially designed for women size 14 and above). Provide an overview of the products you are working towards commercializing. (Adjustable features that can be made larger or smaller if there is weight gain or loss, wider legs, longer sleeves (short sleeves) to cover tricep area, running skirts that has an adjustable waist and the gathered material flows over hips and stomach, made from wicking fabric for comfort). The company will also have 24/7 customer service and personal consultations for repeat customers. This is an online business at this time. The designs are like nothing that is on the market today. Explain how you can use the best practices to ensure solid commercialization efforts from product ideation to launch.
Explanation / Answer
Commercializing this type of product would require intense amount of advertisement as well as provision of different plans to the customers. By having an approach of placing the product as well as the organisation in the market segment of health-related clothing. As this clothing is usually for the plus size customers projection of the closing should be done on the basis of comfort and implementation of better material which is comfortable for the specific sizes.
Using innovation market approach and commercialization process this type of product can be easily implemented in to the market. Successful assessment of the market by using social media advancement tools as well as targeting the customers would be the most appropriate way of implementation of such practice which would improve the overall efficiency as well as productivity of the specific product in the different market in which it is being implemented. Another option would be to contact the fitness clubs as well as other places where such products are very widely in demand. This type of approach would also increase the level of sales for the organisation.
A company has a strong customer care service program, availability of the specific product and customisation process would provide a positive impact on overall mouth to mouth publicity for the product. Innovation commercialization technique the overall effectiveness of the specific product over the market segment can be widely increased which would benefit the company in a very positive way for creating a better market environment for the product.
Using the digital media would be the best marketing tool to get the most out come of the specific product range as well as to provide better services to the customers and help the employees to be more productive while selling the goods to the customers.
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