Versioning is used to: Sell durable goods like washing machines Sell digital con

Question

Versioning is used to:

Sell durable goods like washing machines

Sell digital content

Generate more revenue

All of the above

2 points   

QUESTION 50

A brand is an image, or an identity, or an emotion toward a product or a service in the minds of consumers. A brand is simply a concept about a product that lives in the head of the consumers.

True

False

One of the reasons for opting for a one-product-one-price solution could be:

Simplified management agenda

Guaranteed monopoly

Tax loopholes

Guaranteed attention from price-sensitive buyers

Sell durable goods like washing machines

Sell digital content

Generate more revenue

All of the above

Explanation / Answer

Versioning is the creation and management of multiple release of products. The multiple releases have same general function but are upgraded. The term is relevant to operating systems, softwares, web services and other digital contents.

Answer is option "b" - sell digital content.

Question 50

A brand is an image and an identity. This statement is TRUE as people assciate a product with its brand. Brand helps people place trust in a product and develop an emotional connect.

A brand is simply a concept about a product. This statement is FALSE. A brand is much more than a simple concept. It has emotional vale for a customer.

One product one price solution will help in getting attention of price sensitive buyers. Answer is option "d". By having multiple price points, confusion will be created in the minds of buyers. A single price point will appeal to the sensitivity of price conscious buyers.

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