True or False Question 1 The emergence of new technologies can help push technol

Question

True or False

Question 1

The emergence of new technologies can help push technologies in the maturity stage of their product life cycle into decline.

True

False

Question 2

The situation in which there is no competitor and the entry into the industry by new firms is usually regulated by the government is a monopoly.

True

False

Question 3

The situation in which there is no competitor and the entry into the industry by new firms is usually regulated by the government is a monopoly.

True

False

Question 4

Since consumers devote as little effort as possible to the purchase of convenience goods, store location is an important factor in a convenience good's visibility.

True

False

Question 5

Monopolistic competition is a market structure dominated by only one seller of a product that has no close substitutes.

True

False

Question 6

Product advertising focuses on goods for consumers, while institutional advertising focuses on goods for the institutional market.

True

False

Question 7

A firm's retail image is based upon the consumer's perceptions of the store and the shopping experience it provides.

True

False

Question 8

Price Costco does not have to develop a retail image as part of its retailing strategy because the name of the firm itself connotes discount prices.

True

False

Question 9

During the decline stage of the product life cycle, the marketing strategy is to increase prices.

True

False

Question 10

The Kwik-Pak Stores cahin carries primarily convenience items. Consumer staple items would not be carried at these stores because they require deliberation on the part of the consumer prior to purchase.

True

False

Question 11

During the maturity stage of the product life cycle, firms can increase their sales and market shares only at the expense of their competitors.

True

False

Question 12

A planned shopping center is a group of retail stores planned, coordinated, and marketed as a unit to shoppers in its geographic trade area.

True

False

Question 13

Publicity is frequently used to promote a corporate image or point of view but does not serve the purpose of providing information about goods and services.

True

False

Question 14

Pricing objectives represent components of the organization's overall objectives.

True

False

Question 15

The likely acceptance of a new product such as a disposable diaper with greater absorbency cannot be determined through test marketing since full-scale success after introduction can rarely be predicted.

True

False

Question 16

Anything that interferes with the message in the communication process is known as static.

True

False

Question 17

Low-priced consumer goods like toothpaste and shampoo are seldom promoted using the promotional objective of differentiating the product.

True

False

Question 18

The marketing mix, possessing the same objectives, is a subset of the overall promotional mix.

True

False

Question 19

The market structure with few competitors and where ease of entry into the industry by new firms is difficult is an oligopoly.

True

False

Question 20

Noise, which is largely uncontrollable in the communications process, will usually serve to enhance the effectiveness of the message.

True

False

Question 21

Concept testing is an aspect of business analysis that attempts to determine corporate attitudes and perceptions relevant to alterations in existing products.

True

False

Question 22

Monopolistic competition is a market structure dominated by only one seller of a product that has no close substitutes.

True

False

Question 23

Promotion is the function of informing, persuading, and influencing consumers' purchase decisions.

True

False

Question 24

Reminder advertising is designed to keep the marketer's name or product in front of the target market and is often used in the introductory stage of the product life cycle.

True

False

Question 25

Progresso Foods has introduced single-serving cans of soup for one-person households. By offering the traditional product in a smaller package to reach a new target market, the company has extended the life cycle of its product offering.

True

False

Explanation / Answer

1) TRUE 2) FALSE 3) TRUE 4) FALSE 5) FALSE 6) TRUE 7) TRUE 8) TRUE 9) FALSE 10) TRUE 11) FALSE 12) TRUE 13) TRUE 14) TRUE 15) FALSE 16) TRUE 17) FALSE 18) FALSE 19) TRUE 20) TRUE 21) TRUE 22) TRUE 23) TRUE 24) FALSE 25) FALSE

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