Question 4 options: 1) identify how well the different business units are perfor

Question

Question 4 options:

1)

identify how well the different business units are performing

2)

identify how the units overlap in terms of industry attractiveness

3)

identify the relationship of the units in terms of competitive business positioning

4)

after review, management should be able to identify b and c

1)

identify how well the different business units are performing

2)

identify how the units overlap in terms of industry attractiveness

3)

identify the relationship of the units in terms of competitive business positioning

4)

after review, management should be able to identify b and c

Explanation / Answer

1 is the most suitable option as the managers are able to see how well different business units are performing. There is very little overlapping becuase each units operates in different segment and has different customers, and the matrix does not define the relationship between the units. The relative business positions of the units is a vital tool to identify the appropriate course of action for them.

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