For each of the products, identify the target market. Be specific. Example: the
ID: 431058 • Letter: F
Question
For each of the products, identify the target market. Be specific.
Example: the target market for Just For Men hair color could be broadly defined as “men.” However, by analyzing the potential users and characteristics, a narrower market segment can be defined—men, over 40, involved in a romantic relationship, with some amount of disposable income, who care about looking younger. Include at least 3 segmentation characteristics, one being demographics as discussed in the chapter
1. Laser wrinkle removal
2. Mobile car wash service
3. Organic baby food
4. A Hoover vacuum
5. LifeProof smartphone case
1. Laser wrinkle removal
2. Mobile car wash service
3. Organic baby food
4. A Hoover vacuum
5. LifeProof smartphone case
Explanation / Answer
1. Laser wrinkle removal: Women or men in the age-group of 35-60. Visit spas and salon frequently. High disposable income and living in prominent neighborhood.
2. Mobile car wash service: Mobile car wash utilizes the existing parking spot and can be taken place when the owner of car is away shopping, watching movie, eating etc. The target segment would be car owners, luxury or sport car owners, male and female above age 18, middle to upper income and residing in tier 1 and tier 2 cities.
3. Organic baby food: The target segment would be:
Females: 20-40 year old, health, fitness and well-being conscious, middle to upper income, tech savvy, want to feed their babies healthy food with utmost confidence in it.
4. A hoover Vacuum: The target segment would be:
Females in the age group of 25 to 55, looking for a premium product, brand and quality conscious, middle to upper income.
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