Written Assignment: Routine Request for Product Information Luis St. Jean is a f
ID: 431555 • Letter: W
Question
Written Assignment: Routine Request for Product Information Luis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing, perfumes, scarves, and other designer items. Each year it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy’s, an upscale women’s clothing store at Mall of America in Minneapolis, you think you might like to begin offering LSJ’s line of perfume. You need to know more about pricing, types of perfume offered, minimum ordering quantities, marketing assistance provided by LSJ, and the like. You’d also like to know if you can have exclusive marketing rights to LSJ perfumes in the Minneapolis area and whether you would have to carry LSJ’s complete line (you don’t think the most expensive perfumes would be big sellers). Write to Mr. Henri Vixier, License Supervisor, Luis St. Jean, 90513 Cergy, Pointoise Cedex, France, seeking answers to your questions. (Source: Ober, Scott. Contemporary Business Communication. Boston, MA: Houghton Mifflin Co., 7th ed.)
This message must be typed using the appropriate letter format. Refer to your text on p. 98 and model your letter to the format found on that page. Make up a date, create the inside address and greetings based on the information presented. Your closing should include your name, and your title is “Head Buyer.” Use the deductive (direct) approach and write the letter in 3 paragraphs which should include—the opening, the body, and the closing.
Explanation / Answer
To: Mr. Henri Vixier,
License Supervisor, Luis St. Jean,
90513 Cergy, Pointoise Cedex,
France.
June 12, 2018
Subject: Routine Request for Product Information
Dear Henry,
On behalf of Cindy’s Minneapolis, I would like to place a routine request for the LSJ’s line of perfumes. Cindy’s Minneapolis is planning to enter the perfume segment and is in search of a partnering firm. On behalf of the company, I want to request some details about your company’s range of perfumes and its offering in the Minneapolis area.
Kindly share details about the following:
Do reply to this mail by June 17, 2018. Cindy’s will be looking forward to doing business with LSJ.
Sincerely,
Pea Scott
Head Buyer, Cindy’s,
Minneapolis.
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