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You are afraid of a budget , so you would like to evaluate the two TV programs s

ID: 431634 • Letter: Y

Question

You are afraid of a budget , so you would like to evaluate the two TV programs so one can be eliminated from the next advertising campaign . One way to do this is through rating points . Given the following informations , what is the ratings points calculation for the one you would recommend keeping in the next advertising campaign ?

1- Program A : 39,500 TVs on

2- Program B 53,250 TVs on .

Note : It's a Marketing question , please answer accoringly.

It's a Marketing question , please answer accordingly

Explanation / Answer

Program A with 39,500 TVs on is recommnded to be eliminated from the next advertising campaign since it has less viewership.