*(For the three questions below, please use the information provided in the para
ID: 432067 • Letter: #
Question
*(For the three questions below, please use the information provided in the paragraph and the two graphs to put great detail in the answer to each question.)*
1. What do we learn from this report in terms of iPad’s market development andshare development?
2. What are the reasons that may explain iPad’s weak sales and market demand?
3. What strategies can Apple use to boost the sales and market demand of iPad?
iPad Discussion This graph below (Figure 1) shows global figures for Apple's iPad sales from the third quarter of 2010 to the company's most recent financial quarter. At the beginning of 2012, the iPad was the leader of the tablet market as Apple's iPad accounted for almost 60 percent of total global tablet shipments. The company has seen its share decrease over the years and in the fourth quarter of 2016 held only 24.7 percent of the market share. Despite the decline, Apple still remains a market leader. In 2017, Apple seems to be able to stop the declining trend for the first time in several years (see Figure 2). In the second quarter of 2018, 9.11 million iPads were sold worldwide Figure 1: Global Apple iPad sales from 3rd fiscal quarter of 2010 to 2nd fiscal quarter of 2018 (in million units) 30 25 20 15 10 Figure 2 Top Five Tablet Companies (Detachable +Slate), Worldwide Shipments, Market Share, and Growth, Calendar Year 2017 (Preliminary Results, Shipments in millions) 2017 2016 2017 Unit Market 2016 Unit Market Year-Over Shipments Share Shipments Sh Year Growth Vendor 1. Apple 2. Samsung 3.Amazon.com 4. Huawei 4. Lenovo Others Total Source: IDC Worldwide Quarterly PCD Tracker, February 5, 2018 43.8 24.9 16.7 12.5 10.3 55.3 163.5 26.8% 15.2% 10.2% 77% 6.3% 33.8% 100.0% 42.6 26.6 12.1 9.8 11.0 72.8 174.9 24.3% 15.2% 68% 5.6% 6.396 41.7% 100.0% 3.0% 6.4% 38.0% 28.0% 24.1%Explanation / Answer
The i-pad market has many competitors racing against each other, that is the reason companies like Samsung and amazon etc. give the competition to Apple i-pad. I-pad weak sales because of the two probable reasons and that are its prices and competitors in the same segment product. The prices of the Apple i-pad is higher compared to other companies’ product and features are almost same with little distinction so the consumer looks for cheaper option. While there are many other competitors in the same product segment and they advertise and market their product which takes away a good number of consumer of i-pad Apple can focus on marketing strategy and sell its brand and do heavy social media marketing of its product showing consumer how it is always better than other company product in the market.
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