Homework Assignment 3 The following 3 questions can be answered from Chapter 13.
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Homework Assignment 3 The following 3 questions can be answered from Chapter 13. 1. Which global strategy lever do you think is the most universally importan 2. FedEx emphasizes supply chain managemen t across companies, and why? Which is the least important, and why? t the least in driving its corporate global strategy. But, it is viewed as a supply chain company- perhaps even a transportati on company. Why do you think the other global strategy levers are more important for Fed Ex? g competitive moves globally but competitive moves is its least-emphasized strategy lever, why do you think that is the case Note: Your work should follow proper APA formatting including 12pt Times New Roman font, 1" margins all around indented responses, title page, in-text citations, and reference page double-spaced Please let me know if you I have provided a template for you in Unit 2 to make it easy to plug your work into. I encourage you to download it and save it have any questionsExplanation / Answer
The most important global strategy lever would be products and services. Offering different products or services in different regions around the world will limit the ability of mass production. Not having a standardized product makes it more difficult to be globally competitive.
The least important lever is marketing. Certain products and services do not need marketing, because they are a necessity to certain people around the world. Being globally competitive needs a lot of advertising to establish brand names and credibility, but it is not the most important out of the five global strategy levers.
They view it as putting the other levers at the fore front of their strategy to emphasize the importance. FedEx understands they are viewed as a supply chain company, and are very successful in their business around the world. Putting the other four levers about allows them to focus on the areas where FedEx feels they need to improve.
Microsoft maybe trying to stay under the radar when it comes to their strategies. Not emphasizing competitive moves could be a competitive move they are making. Microsoft has always had a canny way of doing business, and that is why they are one of the most successful companies in the world.
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