The best strategic options for a local company in competing against global chall

Question

The best strategic options for a local company in competing against global challengers include

A. export strategies, entering into alliances and/or joint ventures with one or more foreign companies having globally competitive strengths, and/or cross-border transfer strategies.

B. locating buyer-related activities, such as sales, advertising, or technical assistance, close to buyers.

C. using its understanding of local customer preferences to create customized products or services, transferring the company's expertise to cross-border markets, and/or using acquisitions and rapid growth strategies to defend against expansion-minded multinationals.

D. export strategies, licensing strategies, franchising strategies, and cross-market coordination strategies

Explanation / Answer

Correct answer is C. using its understanding of local customer preferences to create customized products or services, transferring the company's expertise to cross - border markets, and/or using acquisitions and rapid growth strategies to defend against expansion - minded multinationals.

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