Objectives: Distinguish between emotional and logical appeals and discuss how to
ID: 433615 • Letter: O
Question
Objectives:
Distinguish between emotional and logical appeals and discuss how to balance them
Describe five essential steps in developing sales and marketing messages
Identify steps you can take to avoid ethical lapses in marketing and sales messages
After reading chapter 12 in your textbook construct and submit a persuasive message that you would send via email (submit it here), following the examples listed below.
Email to : loganimal @ ....com / logandran @ cau.ac.kr - pretend here (include this information to ensure formatting is correct)
Subject: ASSIGNMENT 3 : Name : ......... Number : .......... (create and insert your own subject line)
You can choose ANY subject to persuade me about, but be sure to write your purpose clearly clearly. Some suggestions for things to persuade:
to buy something (book/phone/car/galbi)
to donate money for charity
to visit some country
EXAMPLE -
Hello,
<attention>
Do your eyes hurt from reading emails?
<interest>
In today's fast-paced and electronics filled world, we put our bodies under so much stress! There really isn't any time to relax, to properly exercise, to regularly eat balanced meals.
That's why you need Dr.Logan's Super Health Supplements, made from 100% natural products. Eat it with your meals, and it gives you all the vitamins and minerals your body needs!
<desire>
The SHS comes in Large (300 pills), Medium (150) and Small (50) bottles, and you can choose what you need! You are not forced to buy anything you don't want! Also, if you do not feel any improvement in 15 days, send us back the remaining pills for a full refund!
<action>
Click here to read more about SHS on the World Medical Association Website, or here to visit Dr.Logan's homepage and online store. You don't have to buy if you don't want to, but remember, once you lose your health, you can't buy it back!
EXAMPLE -
<purpose>
To persuade my friends to Europe instead of South East Asia for holiday.
Hi Guys,
<attention>
Look, I know we are all worried about losing money in the stock market, but I still believe that it will be better for us to stick to our plan to visit Europe.
<interest>
We've wanted to do go to Europe ever since we were in Elementary School, and if we keep delaying it, we won't have many more chances to do it together. If one of you get engaged next year, or get a job overseas, then it will be impossible. Also, I think the financial crunch could actually lower prices because there is less demand from tourism. This also means the tourist places will be less crowded!
<desire>
Actually I was doing some quick searching and I found some cheap tickets on tourcabin.com. If we book in the next two weeks and do the group package, we can get tickets for about 700,000 each! I can book it using my credit card and you can pay me back later.
<action>
So what do you say? Call or email if you agree (or disagree) ! =]
Explanation / Answer
Logical appeals focus on the logic behind anything with the combination of facts. While emotional appeals abandon logic or reason and focus on things that attempt to trigger an emotional response in listeners.
The five essential steps to develop sales and marketing messages:
In order to avoid ethical lapses in marketing and sales messages:
Example
Purpose: To persuade my boss to buy cash counting machine so as to make him interested
Attention: according to the survey of top firms, the main reason for time wasting in the office is manually counting cash
Interest: suppose a person sitting on the cash counter takes a lot of time counting the bundles of cash of a particular customer which lead to a long queue of other customer who have more urgent work to do .this leads to customer dissatisfaction with the company’s management system and switching to some other firms
Desire: I was at a particular vendor during the weekend and noticed a 30% discount on a really good machine. Also the employees association has agreed to be benefited by such machine in the office
Action: I think the office will benefit if we have a machine for counting cash. Can we meet up later and talk about if the company can buy such machine?
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