In 2005, a group of teenage girls protested against Abercrombie and Fitch and to

Question

In 2005, a group of teenage girls protested against Abercrombie and Fitch and took their protest public via social media. Their complaint? The retailer was selling t-shirts that featured slogans that the girls believed degraded women and contributed to unhealthy body images for girls. This "girlcott" was successful ---- the t-shirts were pulled from production a month later. Do you think that major corporations take social media publicity seriously? What other recent boycotts have been highlighted as a result of social media?

Explanation / Answer

Yes, I do think that major corporations take social media publicity seriously because they know that it’s the digital era and if they don’t take social media publicity seriously it will impact their brand in a big way and will eventually affect their sales and market.

Some of the other recent boycotts which have been highlighted as a result of social media are:

Related Questions

Navigate

• Browse (All)
• Browse I
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.