You are the founder of a new athletic apparel business that was started in Reno,

Question

You are the founder of a new athletic apparel business that was started in Reno, Nevada in early 2015. You originally started your business as a novelty t- shirt company with a selection of humorous shirts that only someone from Reno would understand. Over time, you have already started selling a variety of related products including athletic apparel, hats, sweaters, jackets, backpacks, sports bottles, and other related merchandise.

2(a): Your company’s early success and popularity, especially among outdoor enthusiasts and hipsters who regularly use your clothing on a regular basis for everything from hiking in the Sierra Nevada mountains to enjoying a casual Saturday evening out on the town, has prompted you to consider expanding your business by focusing on the higher-end hipster clothing market niche. Identify five or six industry key success factors of this market niche that may help you to focus your expansion strategy.

2(b): Assuming that you decide to pursue this market niche, what offensive strategies are you likely to make and why?

Explanation / Answer

Six Key success factors to higher-end hipster clothing market niche

what offensive strategies are you likely to make and why –

Offensive strategies objective is to increase your market share and reputation by directly or indirectly taking away the market share of the competitors.

Types of Offensive strategies –

Related Questions

Navigate

• Browse (All)
• Browse Y
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.