Harley-Davidson 2027 Strategic goals: Build 2 Million New Riders in the U.S. Gro

Question

Harley-Davidson 2027 Strategic goals:

Build 2 Million New Riders in the U.S.

Grow International Business to 50% of Annual Volume

Launch 100 New High Impact H-D® Motorcycles

Deliver Superior Return on Invested Capital for HDMC

Grow Our Business without Growing Our Environmental Impact

Based on

Porter’s 5 Forces Analysis of Harley Davidson

Competitive Rivalry: Strong

This force is high as there are various established competitors of Harley Davidson in the market, each with a wide customer base.

Bargaining Power of Customers: Moderate

Harley Davidson is considered a status symbol by the customers. However, the customers also have a variety of options to cater to in this segment. Hence, the bargaining power of customers can be considered moderate.

Bargaining power of Suppliers: Weak

Forward integration is low in this industry as suppliers have low control over the distribution of their products.

Threat of Substitutes: Moderate

As the customers consider Harley Davidson a status symbol, the probability of it being substituted is quite low among those who can afford it. The number of options in this segment is quite huge, making the threat of substitution a moderate force.

Threat of new entrants: Weak

There is moderate economies of scale in this segment. In addition, each established company in the 2-wheeler premium segment has a dedicated customer base. Also the market entry barriers are quite high. So the threat of new entrants is a weak force

Critical Competitive Forces which may threaten the business of Harley Davidson:

Government grants and regulations offered in this segment: If Government gives good grants and lowers the market entry barrier; new companies will try to acquire the market space of Harley.

Purchasing power of the consumers: If the economy and GDP lowers the buying capacity of consumers, sales of premium and luxury products will get adversely impacted.

Availability of product parts: If the parts of the motor cycle are not readily available, then the consumers may show hesitance in buying the product.

Quality of after sales service as well as maintenance cost: If the maintenance cost of Harley Davidson is high, consumers may show hesitance in buying the product.

QUESTION

An evidence-based and cohesive set of specific and actionable recommendations for actions (based on the competitive forceslisted above), that Harley-Davidson can take that will clearly enable its organization to achieve its strategic goals, sustain and grow its business, and remain viable and healthy.

Explanation / Answer

Harley Davidson is a legendary brand name in the automotive industry. Harley Davidson is very well known for its study and well built premium bikes. Harley Davidson has proved itself as a constant growing company in the automotive industry and has directly affected the business of different automotive manufacturers.

Harley davidsons distance can be defined as follows.

Extremely strong brand image.
Loyal customers
Expert in bike making in their form factor.

Harley Davidson poses one of the strongest brand image in the industry and has been constantly providing premium bikes to the society as well as to the customer. By having study build and also having a large amount of research and development involved in making the bikes has made harley-Davidson a Pioneer for the industry. Harley Davidson is very well known for applying new technologies to the Chopper form factor of the bikes.
Harley Davidson has successfully managed to create a loyal customer base by providing quality motorbikes to the society. By building a brand image according to the provision of the Quality Services, harley Davidson has successfully differentiated itself from its competitors and has made a specific brand image which is directly related to the quality.
Harley Davidson has successfully project in itself in the industry and has expertise in specific Chopper style bike making. Harley Davidson has been making bike since long time which enabled it to research on the specific topic and create one of the most effective bikes of all the time. By having a strong research and development process Harley Davidson is successfully completing with its customer to hold the market and also holding greater amount of shares in the Chopper market.

Harley Davidson strategy is there be focusing on there loyal customer space. By having a dell customer space, harley Davidson is directly dealing with their customers according to their needs .Mainly Harley-Davidson is following on their narrow product range as well as increasing the overall market reach. By focusing on the strategy of improving their narrow product range, harley Davidson has been successfully implementing it's starting to the organisation for generating use revenue from the specific market.
Harley-Davidson is also focuses on increasing its market reach by implementing different marketing strategies as well as introducing new promotional events in different countries in which the Harley Davidson is dealing in the bike and copper industry. Harley Davidson has always been successful itself in projecting as a premium brand. By creating high-performance Chopper more, harley Davidson has been influencing most of their customers and created and loyal customer base.
By expanding its market into the developing country like India and China Harley Davidson has successfully built a huge revenue system from the specific market. New innovations in the Chopper industry is making it market leader in Chopper motorcycle builder.
Harley Davidson has always been a technology oriented company. They have implemented electronic record system into their organisation as well as the HRIS system to implement your studies into it organisation as well as providing the data to their employees as well as the customer. By having an open culture of data provision Harley Davidson has successfully integrated the overall involvement of the customer toward the specific customer base.

Harley Davidson has a huge operational area. From operating inside the most developing countries of the world to the least developing countries Harley Davidson has been always implementing your strategies to the new market. By creating the market friendly motorbikes for the developmental countries this specific company has generated a great revenue and provided benefits to the companies overall structure.
By having an operational flexibility across the different cultures as well as market Harley Davidson has changed its product types according to the market related to the product flexibility. By adopting a flexible culture for it organisational structure Harley-Davidson has successfully implemented the overall flexibility in its organisation to provide better sales and service.

Harley Davidson has always been an analytical marketer towards the automotive market. By analysing different aspects of the market harley Davidson especially develop strategies that provide it and competitive advantage over its competitors during it's time of the business. By implementing new technologies into the system harley Davidson has been a competitive advantage over its competitors which is directly enabled by the analytical marketing.
One of the major advices for Harley Davidson would be to entering the developing countries like India and China. By providing country oriented by and building less powerful bikes according to the needs of the specific country can be very beneficial for Harley-Davidson to maintain an image inside these countries. By keeping in mind about the earning sector of the specific country, harley Davidson can increase their overall level of implementation towards the specific countries and can be benefited by the same. Jeff bluestien can easily implement new strategies and provide support to Harley Davidson by maintaining the long-term process support as well as new product development for the developing countries. Moving towards the electric based bike can also be about more for Harley Davidson for bringing itself into the eco friendly zone with the same brand image of muscle bikes.

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