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Please rewrite and rephrase this in own words: adidas: Athletic Apparel With Pur

ID: 434514 • Letter: P

Question

Please rewrite and rephrase this in own words:

adidas: Athletic Apparel With Purpose

Synopsis

Global athletic footwear and apparel giant adidas has established itself as a leader in just about every sport. But the area that the company has achieved the most greatness has little to do with basketball, baseball, or even soccer. adidas has emerged as one of the global leaders in sustainable practices. Last year, the Germany-based sports giant ranked third among the Global 100 Most Sustainable Corporations. While many companies have attempted to jump on board with sustainability practices, such are engrained in adidas’ DNA and have been for a long time. In fact, adidas strongly contends that having a strategic plan built on sustainable practices has made it a better financial performer.

Explanation / Answer

Adidas: The Athletic Apparel with Purpose

Synopsis

Adidas has established itself as the global athletic footwear and apparel giant catering to almost every sport. However, Adidas has not yet been successful in catering to basketball, baseball, or soccer. Adidas has emerged as one of the global leaders for sustainability. The German-based sports giant was ranked third in 2017 among the top 100 most sustainable corporations globally. Though many companies have attempted to practice sustainability, they have not been as successful as Adidas as sustainable practices are embodied in its ‘DNA’ for a long time. Adidas strongly contends that strategic plans based on sustainable practices have yielded success in its financial performance and to gain the competitive advantage in the industry.

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