plarewhat complicbd or Samsung, is looking to build an advertising media schedul

Question

plarewhat complicbd or Samsung, is looking to build an advertising media schedule for a new, and A. high frequency/ flighting B. high reach/flighting schedule C. high frequency/ pulsing schedule D. high reach/holiday pulsing schedule E. none of the above, because CPM is the most important c 57. Robin James, must be plaver outdoors, so it would be difficult to virtual game-playing system that game during the winter i n most scheuAmerican states. Which of the following is most important to her? onsideration 58. Garth Lawton, Weiden and Kennedy account executive, is building an IMC campaign for NIKE. What is he trying to do? A. lower his total advertising costs B. increase recognition and recall C. increase consumer contacts D. B and C E. A, B, and a C It 59. We watched a video in class featuring retail "genius" Ron Johnson, on the subject of retail addressed the strategy for A. Retail pricing/Wal-Mart Stores B. Atmospherics/Home Depot Stores C. Merchandise Mix/Target Stores D. Site Selection/Apple Stores E. Showrooming/Best Buy Stores 60. Price lining products typically involves the use of A. a minimum of five price points B. a decoy C. discriminatory tactics D. promo or TPR pricing E. an ad campaign to pri perception 61. Veggie Burgers" at the SLC Smith's retail chain. The normal price is $3.99. Mr. Perez cuts the Smith's unit cost to $1.48. For that two-week period, the Smith's gross margin for this product is A. 35% D. There is not enough data to formulate an answer ?. 81% Morningstar's Brand Manager, Waldemir Perez, sets a $2.29 two-week promotional price for "Grilled C. 63%

Explanation / Answer

57 A B C Ans D D As this will ensure awareness round the year but more so during lean playing but purchasing period during holidays E 58 A B C Ans D B and C As cost is the last consideration and getting the recognition, recall and consumer contacts through impressions is important E 59 A B C Ans D D He did the genius work for apple stores E 60 A B Ans C C As this ensures the same brand with its multiple lines is able to charge the discriminatory price to its customer segments D E

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