Case Activity: Should Employees’ Social Media Activities Be Controlled? The ever

Question

Case Activity: Should Employees’ Social Media Activities Be Controlled?

The ever-increasing reach of digital and social media demands examination by all employers. When an employee posts a Facebook entry grousing about her workplace, should the organization be concerned? How about when an employee tweets excitedly about a new product yet to be introduced to consumers? To handle such thorny issues, most organizations should have digital and social media policies.

Your company is committed to protecting its employees’ rights to free speech, but it is also aware that there can be legal repercussions to uncontrolled social media activity.

Writing Prompt

As a communication law and social media expert, what issues would you advise management to consider in developing a digital and social media policy for employees? Write a brief memo outlining issues to examine and justify their inclusion on such a list.

Explanation / Answer

Issues to be considered in developing a digital and social media policy for employees that needs to be examined and justified are as follows:

Social media has the power to amplify any situation to the magnitude that can hamper the business operations hence it is important to monitor the social media activity closely and prevent any activity that can hamper the profitability of the business.

Any conversation on the social media regarding the managers are the board of directors should be avoided or else the employees will have to face severe consequence.

Any conversations on the social media by the employees of the organisation regarding the features of the product sold by the company that can have a negative impact on the reputation of organisation shall be prohibited.

As Twitter as the ability to magnify the negative as well as positive side of any business. Utmost care should be taken while promoting a new product or launching a product on the social media platforms.

Conversations on private group created by the employees of company should also be prohibited.

All the above issues need to be included in the policy document which can be utilised while any legal implication is faced by the organisation

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