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12. China Home Electronies is an independent supplier for Wal-Mart. Though Wal-M

ID: 434790 • Letter: 1

Question

12. China Home Electronies is an independent supplier for Wal-Mart. Though Wal-Mart doesr they are forced to provide supplies at costs wholly dictated by Wal-Mart. So -China player in which type of supply channel? A. a corporate vertical marketing system B. a contractual vertical marketing system C. an administered vertical marketing system D. an integrated marketing system E, a corporate horizontal marketing system Home Electronics is a 13. Gardiner Produce Distribution in Salt Lake City. Utah owns more than 30,000 acres of agricultural land where about of all its fruits and vegetable are grown and readied for distribution throughout the st most specific term for this arrangement wherein Gardiner, a distributor, grows the bulk of its own product is. A. forward integration. B. backward integration C. consolidation. D. a joint venture. E. horizontal integration. 14. It is Christmas, a time when so many different dishes are available as meal and dessert choices. But Pierre Ronsard, Master Chef for Carvers Inc. will not offer his "Crème Broulon," a very elaborate dessert, on Carvers menus across the country because one of its ingredients, brandy, due to shortages, has increased in price by 100% (this is a true marketing story which of the following describes this demand shift phenomenon? A. availability of substitutes B. time period C. income effect D. cross elasticity of demand E. A, B, and C 15. The Mars Candy Company must choose distribution coverage strategy for chocolate candy products. T ake...duh...candy bars-of the least healthful variety-sugary and fattening and the kind that every demographic group in America demands -no matter where they live. Which distribution strategy would n the most business sense for them? A. exclusive distribution B. selective distribution C. intensive distribution D. direct distribution E. multi-tiered distribution

Explanation / Answer

China home electronics is an independent supplier for Walmart. Though Walmart doesn't on them,.................................

C. - An administered vertical marketing channel.

Gardiner produce distribution in Salt Lake City,utah phones more than 30,000 acres of agricultural land .................................

E - Horizontal integration

It is Christmas, a time when so many different dishes are available as meal and desert choices.................................

D.- Cross elasticity of demand

The Mars Candy company must choose distribution coverage strategy for chocolate candy products..................................

C.- Intensive distribution.